Channel Marketing Sr. Specialist

Megajobs US

Company :  Megajobs US
Location :  Japan
Job Type :  Full-time
Job Status :  Permanent

Details of channel marketing initiatives

Lead Server and Storage (Enterprise) Business in Channel marketing, while co-working with End User Demand Gen team

Develop and Drive Channel communication and education initiatives

Drive Business Partner activation and retention initiatives

Plan and execute inbound marketing with digital marketing methodology (MA/ DSP with DMP)

Develop and maintain Lenovo Partner Portal site

Drive Channel marketing fundamentals

Develop channel marketing programs for sales growth and revenue enhancement.

Supervise marketing team to plan and conduct campaigns, trade shows and other promotional events.

Ensure that channels and their customers are up-to-date with new products and enhancements.

Address sales related issues and conflicts in timely manner.

Evaluate existing marketing programs and recommend changes for improvements.

Develop profitable marketing plan based on industry trends and competitor activities.

Work with team in executing marketing plan to support product positioning and branding initiatives.

Maintain marketing collateral such as whitepapers and case studies.

Maintain templates for sales proposals, whitepapers and reports.

Stay current on market trends, industry standards and competitors.

Inform management on potential competitive threats and propose corrective actions.

Perform business reviews and provide improvements.

Monitor and manage expenses within allotted marketing budget.

Provide excellent channel and customer services to ensure channel satisfaction and retention. - Demonstrable experience in creating, developing and executing high level marketing strategies

* Over 3 years B to B marketing experience

The ability to communicate and influence at a manager level

Demand Generation or Channel Marketing experience

Ability to multitask, prioritize and organize a number of concurrent projects under tight time pressure

A self-starter who is proactive and resourceful in carrying out work assignments and following through

*Job ID #:* 46953

*Position Title:* Channel Marketing Sr. Specialist

*Location:* JPN-Tokyo

*Functional Area:* Marketing

*Facility:* Regional Office

*Relocation Provided:* No

*Education Required:* Bachelors Degree

*Experience Required:* 5 - 7 Years

*Travel Percent:* 10

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